Construction. London. 2005

'One either prefers the honest fakery of the neon, or the fake honesty of the sunset - the undisguised artifice of culture or the cultural construction of authenticity' - Dave Hickey.

The photograph is at the forefront of mass communication with it's producers taking advantage of a complex visual language that replicates the real with astounding accuracy. However, this apparent authenticity is its most powerful weapon of deception and so makes photography an unrivalled medium in questioning constructions of reality.

La Daille. Val D'isere. 2006

My images consider our relationship with the environment where the dominance of the hyper-real amounts to society presenting itself as a simulacrum. The photographs mirror this by asking the viewer to consider the subject as simulant, where the world assumes the role of theme park as reality becomes confused through applied representations. I ask questions of the photograph as a mediator for knowledge and steer the viewer towards ontological debate.

Challenging ideologies of consumption, the photographs contemplate a world that has become a product of the society it produced. be it the scripted space of the Las Vegas strip or a repackaged history from English heritage, the landscape has become a consumable product imbued with its respective connotations. An environment embedded with meaning is one that seeks to control and this relationship is important in understanding the nature of my work.

Towan Beach. Cornwall. 2002